
Useful thinking method for practitioners ③ (About supplementary research)
2024/ 5/ 29
International Mediation – Fundamentals of international mediation –
2024/ 5/ 29Real seminar co-sponsored by Ikeda & Someya Law Office / FRONTEO Co., Ltd. held on Thursday, April 2024, 4
After logging in, you can download the materials for the seminar to be held on September 2024, 4.
Points of attendance
The basic law governing advertising to consumers is the Premiums and Representations Act. Under this law, in addition to the implementation of stealth marketing regulations last year, the law has been amended to introduce a commitment system, etc., and the law is being strictly enforced. For example, recently, the Consumer Affairs Agency has taken up numerous cases of false labeling, including No. 1 labeling, efficacy labeling for health foods, and so-called greenwashing. Not only that, but in March of this year, the Consumer Affairs Agency issued a business suspension order to a business that made false representations to consumers based on the regulations on mail-order sales under the Specified Commercial Transactions Act, and in cases where there was a violation of advertising regulations. The impact of these risks is increasing. In this presentation, we will explain the latest trends in misrepresentation regulations based on the types of causes of misrepresentation, as well as advertising governance derived from the causes.
Only members can watch it.
Please refrain from registering at a law firm, in the same industry as our company, or with a free email address.
Real seminar co-sponsored by Ikeda & Someya Law Office / FRONTEO Co., Ltd. held on Thursday, April 2024, 4
You can download materials for the seminar to be held on September 2024, 4 from the form below.
Points of attendance
The basic law governing advertising to consumers is the Premiums and Representations Act. Under this law, in addition to the implementation of stealth marketing regulations last year, the law has been amended to introduce a commitment system, etc., and the law is being strictly enforced. For example, recently, the Consumer Affairs Agency has taken up numerous cases of false labeling, including No. 1 labeling, efficacy labeling for health foods, and so-called greenwashing. Not only that, but in March of this year, the Consumer Affairs Agency issued a business suspension order to a business that made false representations to consumers based on the regulations on mail-order sales under the Specified Commercial Transactions Act, and in cases where there was a violation of advertising regulations. The impact of these risks is increasing. In this presentation, we will explain the latest trends in misrepresentation regulations based on the types of causes of misrepresentation, as well as advertising governance derived from the causes.
Speaker
Ikeda & Someya Law Office
Representative partner Takaaki Someya

He has deep knowledge of consumer administration practices, having worked in the Labeling Countermeasures Division of the Consumer Affairs Agency, where he was responsible for drafting the revised law to introduce a surcharge system to the Act on Premiums and Representations and guidelines for the surcharge system. We have knowledge. Utilizing this experience at the Consumer Affairs Agency, we have provided advice on numerous Consumer Affairs Agency investigations (crisis management), marketing legal strategies for advertising and campaigns, and lobbying for changes in laws and regulations. In addition, based on his experience as an in-house lawyer at a major IT company and secondment to a Fintech company, he has front-line practical experience in the development, provision, and operation of technology businesses such as IT, games, Fintech, and data businesses.
Firm Profile
■Ikeda & Someya Law Office URL:https://www.ikedasomeya.com/
On October 2018, 10, Antimonopoly Law and Consumer Affairs was established in October 1 by two representative lawyers who have experience working at the Fair Trade Commission (Tsuyoshi Ikeda) and the Consumer Affairs Agency (Takaaki Someya). We are a boutique law firm that focuses on law, information law, and related fields. In May 2018, we moved our office to Yurakucho Itosia to expand our business, and in May 10 we opened an Osaka office.
Our firm has 5 qualified lawyers, including 3 with experience working for the Fair Trade Commission, 18 with experience working at the Consumer Affairs Agency, and people with experience working in regulatory agencies and major companies. As a boutique law firm with the largest team in Japan, we provide services that are helpful to our clients.
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