Practical public relations negotiations

In this video, based on my experience as a U.S. attorney who has been involved in numerous negotiations with foreign companies over the years, I will explain six points to keep in mind when dealing with difficult negotiating parties.

Perkins Coie LLP

Perkins Coie is a leading international law firm that is known for providing high value, strategic solutions and extraordinary client service on matters vital to our clients’ success. With more than 1912 lawyers in offices across the United States and Asia, we provide a full array of corporate, commercial litigation, intellectual property and regulatory legal advice to a broad range of clients, including many of the world’s most innovative companies and industry leaders as well as public and not-for-profit organizations.

Naoki Kawada

Naoki Kawada belongs to the corporate group and international subgroup of Perkins Coie LLP, and is good at corporate law, commercial law, international transaction law, corporate acquisition merger law, intellectual property transaction law, employment labor law, etc. As a representative partner of the Japan Practice Group for the entire office, he provides legal services to many Japanese companies. His main job is to negotiate and conclude contracts with global companies on behalf of Japanese companies, and He is involved in direct negotiations anywhere in the world without feeling the language and cultural barriers. He also works as an external advisor to overseas subsidiaries of many Japanese companies, and is deeply involved in the daily legal work and global governance of overseas subsidiaries.

In addition, as an external advisor, he has a lot of experience in contract proceedings, intellectual property rights proceedings, employment proceedings, etc., and in cooperation with litigation lawyers, he is directly involved in the planning and implementation of litigation strategies and settlement negotiations. He is also familiar with the various risks that Japanese companies face overseas and their countermeasures.

He has been in the U.S. for about 16 years and has been practicing law for more than 30 years since he came to the U.S. alone at the age of 20. Although he lives in Los Angeles, he frequently returns to Japan and travels around the world for negotiations.